Advertising Agency: JWT, Algiers
Creative Director: Jean-louis Rerat
Art Director: Kadar Nefla
Copywriter: Rachid Benyahia

Advertising Agency: JWT, Algiers
Creative Director: Jean-louis Rerat
Art Director: Kadar Nefla
Copywriter: Rachid Benyahia

Rationale:  In Algeria people, who don't work are called "Hétist", "Hét" means wall. GETZ tells young people to break the monotony of their life.