Ghayath Sioufi | mediaME

Ghayath Sioufi

OMD continues strong run at regional award festivals

Thu, 2011-04-07 09:04 - By

Advertising Business, Events, Media Business, Advertising, Media, du, Dubai Lynx Awards, GE, Ghayath Sioufi, Henkel, HP, MENA Cristal Festival, OMD, Shadi Kandil, The Gunn Report for Media

With four silver and two bronze awards, OMD was named the runner-up media agency of the year at the 2011 Dubai Lynx awards.

Branded content accounts for 20 to 30% of TV investments

Tue, 2009-11-10 21:46 - By

Events, Media, Business 24|7, FREEJ, Ghayath Sioufi, Media Innovations Forum, Mohammed Sayeed Hareb, Omnicom group, Shadi Kandil, Shah Rukh Khan

Business 24|7 reports that advertising spend and branded content make up 20 to 30 percent of TV investments, according to Shadi Kandil, OMD’s General Manager, who recently spoke at the Media Innovations Forum.