City 7 TV makes its debut this year at the GITEX Business Solutions and GITEX Shopper exhibition by striking a Media Partnership with GITEX 2007.

Ron Kapadia, coo and executive director of City 7 TV said, 'The vision of City 7 TV is to present a positive showcase of the U.A.E to the region as well as the rest of the world. GITEX figures prominently as one of the significant events & achievements of the country. We are therefore proud to carry the vision of the U.A.E government as well as the GITEX organizers and deliver this vision to our viewers in U.A.E and the region. City 7, as a free to air channel is available to the entire footprint of Nilesat which has an estimated reach of over 90 million viewers.'

City 7 TV's presence will be represented at both the exhibitions throughout the course of the event.

City 7 TV's news team provides a daily live broadcast from the venue, giving the latest information on the best deals, the leading players in the market and biggest events taking place during GITEX 2007 - GITEX Technology Week 2007 is shown daily at 7.20pm and repeated at 10.20pm.

Packed with interviews and daily happenings, the show is hosted by Natasha Thomas and Khadijah Sali while GITEX Shopper is broadcast daily at 7.35pm and repeated at 10.35pm. The show focuses on the hype and razzmatazz behind the retail aspect of IT related products and is hosted by Jennifer Aaron and Anjjelo San Buenaventura who bring you all the special offers & the hottest deals at GITEX 2007.

Global software major, Adobe Systems Incorporated, will stage its largest presence at GITEX 2007, with a 68 percent increase in space over last year.

The company will also launch the Middle East version of its Creative Suite 3 (CS3) offering.

During its 12th consecutive participation, Adobe will highlight its Acrobat 8 family of products and other industry-leading technologies such as print, web, video and mobile solutions.

'With the incredible growth in all sectors of Middle East economies, we see GITEX as an important forum to educate and inform audiences about our latest technological developments that are customised to meet local requirements,' said Andrew Lindstrom, Regional Manager, Middle East & Africa, Adobe.

'We are excited about the launch of our Arabic-enabled Creative Suite 3 offering at the event, which will further help us consolidate our position as the preferred regional vendor for developing applications that deliver proven business benefits.'

At GITEX, Adobe will demonstrate how acquired technologies and products seamlessly integrate with Adobe's offerings, resulting in better and feature-rich solutions. And for this, the company will bring international Adobe product evangelists to conduct over 50 training sessions at its multi-level stand that will feature two Adobe theatres and one for Winsoft, Adobe's localisation partner.

'This major global IT show provides an excellent regional platform for us to highlight our latest offerings to our channel partners, distributors and end-users through our exclusive and interactive training sessions,' said Jacob Alex, Middle East Channel Manager, Adobe.

The sessions will include live demonstrations highlighting the Arabic enhancements made to Photoshop CS3, Illustrator CS3, InDesign CS3, Dreamweaver CS3 and Acrobat 8.

'With Adobe product specialists from the US, UK and South Africa presenting at GITEX, we look forward to helping visitors experience our unique engagement platform built around solutions that blend the strengths of Adobe technologies and open standards,' added Alex.
GITEX will be held at the Dubai International Convention and Exhibition Centre from 8 to 12, this September.

Adobe will be present in Hall 4, Stand - C4-20b.