Leading online media agency in the Middle East announced that it has been named a Google Advertising Professionals Qualified Company.

Qualification status is only granted to companies meeting specific qualifications set by Google. The firm passed Google's advertising certification program, which included a comprehensive exam and demonstration that the staff can effectively manage a variety of Google AdWords accounts.

Search Marketing function at the agency is run by a team of highly qualified and experienced professionals who has been certified as Google AdWords Professional Individual.

Mohammad Itani, Head of Media says, 'We are extremely delighted that we have attained Google Qualified Company Status. It proves that we have the experience, skill and knowledge to deliver effective and profitable paid advertising campaigns for our clients.'

'We would like to see more and more digital agencies and search marketing firms in the region to become qualified Google AdWords Professional Companies. A certification like this one from a credible third-party like Google will help increase overall industry professionalism and also bring in minimum threshold to gauge suppliers.

Neo Digital creates and manages paid advertising campaigns across multiple networks, including Google, Yahoo! and MSN. In all paid advertising campaigns, Neo Digital focuses on maximizing the return on investment for its clients, delivering the most highly targeted visitors possible to its clients' sites.

SEM spend at Neo Digital in 2007 has gown up by over 200% than in 2006 and still the count is on for a strong 3 more months to the year end.
Neo Digital with its experience of managing pay-per-click management for than 50 clients worldwide continues in its path of providing better search marketing service levels.

Google today announced that it has made Web History available in Arabic.

Users in the Arabic region will now be able to find websites they have visited in the past quickly and easily (browsing the entire text of these pages), as well as edit or delete items they want removed from their web history.

To take advantage of this new feature, users must have a Google account and then opt into the service.

Today's launch is part of a wider Google initiative to give people more relevant results and greater control. By opting in to Web History, users will enable Google to provide them more personalized, targeted results. For example if someone's web history shows that they are more interested in science than cars, when they search for 'GM', Google will rank genetically modified food higher than General Motors in its results.

Web History is as personalized as a user wants it to be. If someone's history, for example, contains queries they would rather keep private, Google enables them to edit, pause or delete these items. Users can opt out of Web History at any time.

Sep Kamvar, Engineering Lead of Personalization, said: 'Have you ever lost something on the web that you've enjoyed before - a funny video, a recipe for chocolate cake, a great newspaper article? Well from today that's a thing of the past. With Web History you'll be able to find it quickly, and from any computer. This new feature, which replaces Search History, lets you look back in time and revisit old sites - searching through all the pages you've seen in the past. It's part of our wider personalized search initiative to give people who opt in better results and more control'.

To use Web History, users must opt in to the service by signing up for a Google Account and must enable the PageRank feature™ of the Google Toolbar™. Toolbar, which is integrated into the browser, helps Google match the pages people visit with their Google Account.

Users already signed up to Search History will notice that Google has changed the name to Web History to reflect this new functionality.

Google announced further investment for its users and customers in MENA by opening a new office in Egypt.

The new operation enables Google to better serve its Arabic-speaking users, advertisers, and partners in Egypt and throughout the MENA region.

The launch of the Google Egypt office highlights Google's ongoing commitment to its international users and the search advertising industry in emerging markets and the drive towards creating an environment for economic growth in the region.

"MENA is a region with 300M people, speaking the same language. We hope our products, and the Internet as a whole, will bring useful and beneficial tools to our Arabic users. We can see potential for industries like tourism and travel which are important to Egypt's economy" said Nikesh Arora, President, Google EMEA Operations. "We are pleased to open our latest office in Egypt, where we can draw from the highest quality talent and further help our users find the information they're looking for, and at the same time, help local and regional businesses succeed."

Committed to making the world's information accessible and useful, Google has launched many products in the Arabic language in the region in the last 18 months. Google News™ in Arabic, Gmail™ Arabic with capacity of more than 2.5 GB, and the spell check "did you mean" feature and Google Earth in Arabic™ are among Google's products and feature which allow Arabic customers and users to make the most of the Internet.

"We selected Egypt as the location for our regional hub because of the relatively high level of internet usage here -- there are 5.9M internet users in Egypt. We also want to help increase those numbers in Egypt and in the Middle East and North. Africa" said Sherif Iskander, Regional Manager, Google Middle East and North Africa. "According to Madar Research, by 2010 there could be approximately 12.4 million internet users in Egypt, 8.5 million in Saudi Arabia and 2.5 million in United Arab Emirates," added Iskander.