Google, developer of the award-winning Google search engine, announced a new way for Arabic publishers to generate revenue from their website pages.

Called AdSense™ for Content, the programme enables online content owners to generate money when their users click on the ads served against their pages.

Website publishers of all sizes, big or small, can use AdSense for Content as the programme is automated. Whether the publisher's content is targeted at a small number of readers or to a broader audience, the system utilizes Google's powerful advertising network to serve targeted ads on publisher web pages from a broad pool of available AdWords™ advertisers - ranging from large global brands to small local businesses.

The program is free, and combines pay-per-click and pay-per-impression advertising. Publishers are paid when their visitors click on the ads. Advertisers can also bid to appear on a website on a cost per thousand impressions basis. AdSense for Content enables advertisers to utilize both text and image ads in a variety of sizes that can be adapted to different publisher sites and pages.

Applying to the AdSense for Content network is extremely easy. Any website publisher can log on to any of Google's local websites like www.google.com.eg , www.google.com.sa , www.google.com.ae or www.google.co.ma or any other local website, and complete the simple application process. Once approved, publishers simply login to their account and copy and paste a block of HTML into their webpage(s). Targeted ads will then start showing on their site within 72 hours. The look and feel of the ads on their websites can be easily modified with the help of a wide range of ad units and colours.

AdSense for Content is part of Google AdSense programme, which also includes the AdSense for Search product. The AdSense program is a leading online advertising solution that brings the power of Google technology to publishers globally. Once application gets a publisher approved for both AdSense for Content and AdSense for Search - the publisher can decide to use any combination of these products on their sites and pages to generate revenue.

'Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations,' said Yonca Brunini, Marketing Director for Emerging Markets at Google EMEA. 'Arab world has a vibrant publisher community and we are excited to launch AdSense for Content there to empower all publishers with an easy to use and effective monetisation solution.'

Google, AdSense, and AdWords are trademarks of Google Inc. Other trademarks are the property of their respective owners.

Google announced further investment for its users and customers in MENA by opening a new office in Egypt.

The new operation enables Google to better serve its Arabic-speaking users, advertisers, and partners in Egypt and throughout the MENA region.

The launch of the Google Egypt office highlights Google's ongoing commitment to its international users and the search advertising industry in emerging markets and the drive towards creating an environment for economic growth in the region.

"MENA is a region with 300M people, speaking the same language. We hope our products, and the Internet as a whole, will bring useful and beneficial tools to our Arabic users. We can see potential for industries like tourism and travel which are important to Egypt's economy" said Nikesh Arora, President, Google EMEA Operations. "We are pleased to open our latest office in Egypt, where we can draw from the highest quality talent and further help our users find the information they're looking for, and at the same time, help local and regional businesses succeed."

Committed to making the world's information accessible and useful, Google has launched many products in the Arabic language in the region in the last 18 months. Google News™ in Arabic, Gmail™ Arabic with capacity of more than 2.5 GB, and the spell check "did you mean" feature and Google Earth in Arabic™ are among Google's products and feature which allow Arabic customers and users to make the most of the Internet.

"We selected Egypt as the location for our regional hub because of the relatively high level of internet usage here -- there are 5.9M internet users in Egypt. We also want to help increase those numbers in Egypt and in the Middle East and North. Africa" said Sherif Iskander, Regional Manager, Google Middle East and North Africa. "According to Madar Research, by 2010 there could be approximately 12.4 million internet users in Egypt, 8.5 million in Saudi Arabia and 2.5 million in United Arab Emirates," added Iskander.