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Al Arabiya, the Dubai-based Arabic language news and current affairs broadcaster, has launched its challenging and innovative 'Know more' brand campaign, developed by the Middle East's leading creative agency, GREY.

Al Arabiya, the Dubai-based Arabic language news and current affairs broadcaster, has launched its challenging and innovative “Know more” brand campaign, developed by GREY who won a creative pitch lasting 3 months. The essence of the campaign is to promote the prominent broadcasters core value of ethical news broadcasting to Arab viewers across the globe.