When you look at this amazing ad for Audi Quattro you will figure out that the poster was irresistible to the limit it was ripped-off the wall, but the concept could be much deeper as Quattro refers to 4 wheels grip which is represented here in this ad in the 4 corners of the poster that remained on the wall despite the ripping.

The ad is really smart and defies typical advertising which usually feature the product and highlight taglines and information about that product, this ad by Grey Dubai didn’t feature the car itself, didn’t present any details about it, just a smart idea for a smart audience.

Creative Agency: Grey, Dubai
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller