Here's something you don't see everyday!

Group Plus, an outdoor media owner and operator across the region, has unveiled this fantastic Hummer outdoor promotion in the UAE. The campaign is entitled "Hummer Special Operation".

According to Group Plus, "The outdoor aims at delivering the message 'Taking you to what lies beyond the borders of your imagination' through lifting a Hummer and placing it right smack in the middle of a gigantic wall sign in Dubai."

Impressive, without a doubt.