Gulfnews | mediaME

BPA Worldwide announces concurrent release of circulation and media data

Sat, 2011-09-17 09:14 - By

Broadcasting News, Digital Media, Media Business, Report, Media, 7Days, Autotradeuae, BPA Worldwide, gnads4u, Gulfnews, Nielsen, Yahoo!, Yahoo! Maktoob, Yahoo! Middle East

BPA Worldwide has recently announced its latest circulation and media data in the region for the period January 2011 to June 30th, 2011. Newspapers and magazines opting to be BPA-audited reveal their “circulation claims”. Among Yahoo! Middle East/Maktoob, Autotradeuae.com, 7days.ae, Gulfnews.com and gnads4u.com, BPA Interactive powered by Nielsen reported Yahoo! Middle East/Maktoob had the most unique average browsers per month with 48,902,005 unique visitors, Gulfnews.com and gnads4u.com with 2,516,236, followed by 7days.ae and Autotradeuae.com with117,292 and 72,470 unique visitors respectively.

PARC: Ad spend up for Ramadan, but less than last year due to regional unrest

Tue, 2011-08-30 05:27 - By

editor

Advertising Business, Advertising, egypt, Etisalat, Gulfnews, Mobily., Mobinil, Pan Arab Research Centre, PARC, Pepsico, RAMADAN, Shaharyar Umar, ZAIN

Despite the regional unrest and the economic downturn in the US, Ramadan witnessed an increase in advertising expenditures compared to previous months this year, but remains lower than last year.

New board will monitor outdoor media industry

Thu, 2011-06-23 08:07 - By

editor

Media Business, Media, Advertisers Business Group, Dubai Extending, Fadi Ghosn, Gulfnews, Ministry of Health, monitor, Outdoor Media, Raef Labaki, Saudi Arabia, Telecom Regulatory Authority, UAE

Dubai Extending the television viewing measurement process to Saudi Arabia and creating one to monitor the outdoor media in the Gulf have been rated top priorities by the new board of the Advertisers Business Group (ABG).