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A launch campaign for the well known British toy store, Hamleys, which features the location of the store "Mecca Street in Amman' as a teaser that says: "Mecca Street The Way You See It", then's followed by four eye-catching revealers saying "Mecca Street, The Way Your Kids See It". There's a Candy Town theme and a Forest theme, an Undersea theme and a Robots theme.