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Job Description
To develop and direct the implementation of goals, objectives, policies, procedures and work standards where applicable for the marketing & communication unit; interpret and comply with all applicable local and internationally recognized standards and regulations.
To monitor and direct day-to-day operations of marketing & communication unit to ensure that policies and procedures are being followed, that goals and objectives are met, and that services and projects are being accomplished efficiently and effectively; takes corrective action as necessary and, where subordinates are present, may relieve them of the most difficult, sensitive or controversial activities within the Events unit.
To develop Annual marketing & communication plan and 3 year strategic plan, monitor the marketing & communication unit budget; oversees financial well-being of marketing & communication unit by analyzing cost effectiveness and exercising cost controls; prepares, submits and justifies budget enhancement requests to the Operations Manager.
To understand the needs of all other ROTA units and create, plan, organize, administer, review and evaluate overall marketing & communication needs (publicity, advertising) concepts according to the identified specifications of all various ROTA sections both inside and outside Qatar.
To manage all marketing material and collateral of all other ROTA units, in order to develop and strengthen the ROTA brand and awareness, by developing ROTAs marketing & communication Quality Standards guidelines.
To create strategies to attract new audience members (Sponsors, partners and volunteers).
To provide media and communications training to ROTA staff members, subordinate staff, interns and volunteers.
To monitor and stay abreast of technological, legal and operational changes that affect the activities and work processes of the marketing & communication unit; make recommendations for and develop and carry out improvements to the activities to meet changing mission parameters and requirements.
To perform complex administrative duties requiring oversight, attention to detail and analysis; perform strategic planning and financial analysis, including assisting in preparation of specialized marketing & communication and related budgets to include staffing and operational needs.
To establish a monitoring and financial system, finalization of memorandums of understanding and agreements with other partners, determination of required monitoring, coordination of the mandatory and budget re-phasing exercises, closure of marketing & communication of specific events through regular review.
To update marketing & communication unit status information and produce regular marketing & communication reports including details on media coverage, public polls, perform duties associated with final settlement of events, such as efficient reporting of all marketing & communication unit’s activities and identify and report lessons learned and make future suggestions accordingly. In addition to coordinate with partners on marketing & communication deliverables.
To check events facilities, activities and venues before and after events and select specific items, such as gift items, recreational activities for celebrities, celebrity engagement programs. Flexible to last minute adjustments in room or equipment setup at the venue.
To manage and monitor the annual marketing & communication budget and the monthly allocation process. Maintain an overall budget monitoring system and reconciling it with ROTA finance reports.
To provide staff support to commissions, committees and task forces
To identify and manage third party agencies retained to produce all above/below the line communications in close consensus with ROTAs Admin & Finance department and select on a basis of best quality and cost effectiveness.
To arrange booking and settlement of media equipment in liaison with ROTAs Admin & Finance department.
To develop systems and maintains records that provide for the proper evaluation, control and documentation of assigned activities; prepare a variety of written correspondence, reports, procedures, directives and other materials.
To perform other duties of a similar nature or level.
Skills:
Professionalism - Sound knowledge of and exposure to a range of international marketing & communication businesses, to include approaches and techniques to address difficult problems; strong analytical capacity and in particular the ability to analyze and articulate the educational dimension of issues which require a fast response; ability to identify issues and to use sound judgment in applying technical expertise to resolve a wide range of problems; strong research skills, including ability to evaluate and integrate information from a variety of sources and assess impact on ROTA events; ability to work under extreme pressure; ability to provide guidance to new staff.
Communications - Good communication (spoken and written) skills, including the ability to draft/edit a variety of written reports and communications and to articulate ideas in a clear, concise style.
Planning & Organizing - Strong marketing & communication management skills. With the ability to plan own work, manage conflicting priorities and work under pressure of tight and conflicting deadlines.
Teamwork - Very good interpersonal skills and ability to establish and maintain effective partnerships and working relations in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity. With strong leadership skills to motivate his/her team, as well as a wide variety of groups and individuals, building supportive networks within the community.
Client oriented - Focuses on result for the client and responds positively to feedback
Others- Excellent computer skills, fluent English speaker and indicate determination, compassion and sound judgement.