Wunderman Jordan, the leading direct and interactive marketing company, and the General Lightweight Concrete Company have signed an agreement whereby Wunderman Jordan will develop and roll out two product campaigns for GLCI.

GLCI is the premier building material manufacturer and supplier in Jordan that offers a variety of innovative products such as the lightweight concrete blocks under the brand name Thermostone and the popular dry mix cement under the brand name Mix It.

'Our company is offering products that are considered 20th century achievements. For such products to be properly introduced to real estate developers, owners, architects, designers, contractors, subcontractors and even workers, we have chosen Wunderman Jordan to be our communications partner,' said Engineer Helena Bannayan CEO of GLCI.

Known to be successful in Europe, Thermostone is a revolutionary material that offers a unique combination of strength, light weight, thermal insulation, sound absorption, unsurpassed fire resistance, and unprecedented building ability in addition to being environment friendly.

On the other hand, Mix It is a ready-to-use white cement where only water is required to be added for immediate use at the construction site.

Wunderman Jordan is the first direct marketing agency in the Jordanian Market, offering diverse marketing services with powerful creative campaigns. Ms. Claudia Lemlihi, Country manager of Wunderman Jordan commented on the company's agreement with GLCI: 'It is with great pleasure that we add GLCI to our current client roster. We have developed the corporate branding and messaging for the company and will develop and carry out product campaigns using trade magazines, advertorial, online support with websites and multimedia CDs, direct marketing, and events'

Wunderman Jordan is one of the leading agencies of The Holding Group (THG) Jordan, the Middle East's largest marketing communications conglomerate, which also includes advertising agencies Team Y&R, Intermarkets, and Objects, media buying arm Media Edge: CIA, and public relations firms ASDA'A and Polaris.