Created by DDB Dubai, this campaign demonstrates how effective Vernel fabric softener can be, using 'exaggerated visuals' of people wearing soft, folded clothes!
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege