The sixth Arab Advisors Conference on "Media & Telecom Convergence" kicked-off in Amman, with top notch speakers and over 500 attendees, running for two days (1st & 2nd June, 2009). HRH Princess Sumaya Bint Al Hassan inaugurated the event calling for "developing a trans-border framework which aims at moving from consumerism to productivity, and building trust and cooperation through the region."