IAA | mediaME

IAA UAE Chapter hosts networking event for UAE communications industry

Thu, 2011-07-07 09:23 - By

Events, Media Business, Media, campaign design, communications industry, IAA, Leo Burnett Dubai, Peter Bidenko, Reda Raad, Starcom MediaVest Group, TBWA RAAD, UAE, Undigital

IAA Lebanon Chapter elects its new committee for 2011-2013

Wed, 2011-05-11 18:10 - By

editor

Advertising Business, Advertising News, Announcement, Media Business, Advertising, Media, Claude Hajjar, George Jabbour, Georges Slim, Ghassan Germanos, Hana Al Khatib, IAA, International Advertising Association, Joe Ayache, Kamil Kuran, Naji Boulos, Naji Irani, Paul Sabbagh, Ralph Bacha

The Lebanese chapter of the International Advertising Association (IAA) elected its new board for the years 2011 – 2013. The committee will be headed by Naji Boulos and includes the following members: Naji Irani (Vice President), Georges Slim (Secretary General), Joe Ayache (Treasurer), Ralph Bacha, Ghassan Germanos, Claude Hajjar, George Jabbour, Hana Al Khatib, Kamil Kuran and Paul Sabbagh (members).

IAA Kuwait Chapter sponsors Young Creative Challenge under the theme 'Democracy'

Mon, 2011-03-14 11:32 - By

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Advertising News, Announcement, Events, Media Business, Advertising, Media, Cannes Lions 2011, IAA, International Advertising Association Kuwait Chapter, Louai Alasfahani, Paragon Marketing Communications, Young Creative Challenge

As part of its mission to promote talents from Kuwait on an international level, the International Advertising Association Kuwait Chapter is sponsoring the Young Creative Challenge a poster design competition for young creatives aged 28 years or less. The theme for the competition is Democracy.

International Advertising Association (IAA) UAE Chapter announces new board members

Sun, 2010-12-12 10:23 - By

editor

Announcement, Media Business, Media, American University in Dubai, IAA, International Advertising Association, Lance De Masi, Nassib Boueri, Y&R/Wunderman

The International Advertising Association's (IAA) UAE Chapter announced the newly appointed board of directors, 2010-2012. The new board is comprised of regional professionals with a diverse range of experience across the marketing communications industry, assumed their positions effective immediately and has elected Dr. Lance de Masi, President of the American University in Dubai, as the President of the IAA UAE Chapter. Dr. de Masi will assume the position for a second term. Mr. Nassib Boueri, Chief Executive Officer (MENA) of Y&R/Wunderman was re-elected Vice President of the Board, also for a second term.

Statement from the Organisers of the Dubai Lynx

Wed, 2009-05-27 06:43 - By

editor

Announcement, Media, Dubai Lynx, IAA, Philip Thomas

Following the events of Dubai Lynx 2009, the organisers have been in consultation with industry leaders in the MENA region and beyond. To establish the way forward industry opinion has been gathered from both the organisers of Dubai Lynx and the IAA UAE board

Advertising Expenditure registers US$303 million - rate card - in 2008

Sat, 2009-03-07 17:26 - By

editor

Analysis, Advertising, Advertising Spend in Jordan, IAA, IPSOS, Naim Al-Hourani

International advertising community promotes social responsibility in a new program broadcasted on EuroNews

Sat, 2008-02-16 16:46 - By

editor

Account Win, Advertising, ACT Responsible, AdForum, EuroNews, IAA, IAA Jordan Chapter, The International Advertising Association

The International Advertising Association (IAA) is supporting the production of 'One Minute of Responsibility' program, which is organized by ACT Responsible, an initiative of AdForum, featuring spots for non-commercial, social and environmental causes.

41st IAA World Congress kicks off in April

Mon, 2008-01-07 19:00 - By

editor

Events, Advertising, IAA, IAA 41st World Congress, The International Advertising Association

IAA The International Advertising Association (IAA) is holding its 41st World Congress on April 7th 2008 at Washington DC carrying the theme 'What's Coming Next?'.

Advertising will rise to digital challenge, says Joseph Ghossoub

Wed, 2007-09-12 17:21 - By

editor

Events, Advertising, Ad for Future - Future for Ad forum, IAA, online advertising forecasts

The advertising industry has nothing to fear from the emergence of digital media, said IAA Chairman and World President Joseph Ghossoub at the official opening of the 1st Worldwide Advertising Forum in Moscow, Russia. In his opening address to the global advertising fraternity, Ghossoub, the Dubai-based CEO of the MENA region's leading communications conglomerate The Holding Group, said the marco

Traditional media stronger than ever in influencing purchasing decisions

Sat, 2007-07-28 07:35 - By

editor

General, Media, IAA, International Advertising Association, OMD Worldwide

Even as global families today seem addicted to technology and new media to help them make the right shopping decisions, the use of a variety of traditional media, like television and magazines, is now potentially stronger than ever in influencing the 40 per cent o