IAA UAE | mediaME

Use of verified data urged at World Magazine Marketplace

Wed, 2009-11-11 21:42 - By

Media Business, Media, AV Specialist, BPA Worldwide, CASTOR, George Middleton, Glenn Hansen, IAA UAE, Kevan Jones, Red House Marketing, World Magazine Marketplace, ZenithOptimedia

Advertising spend level is predicted to plunge by around 10% worldwide this year, according to Glenn Hansen, CEO and Presiden of BPA Worldwide, who spoke at the FIPP World Magazine Marketplace event recently held in Dubai, highlighting the significance of audited media for market development.

Faster local support for audited media urged at World Magazine Marketplace

Wed, 2009-11-11 21:18 - By

editor

Media Business, Media, AV Specialist, BPA Worldwide, CASTOR, George Middleton, Glenn Hansen, IAA UAE, Kevan Jones, Red House Marketing, World Magazine Marketplace, ZenithOptimedia

The data accrued from being part of a circulation audit process is helping media owners in the Middle East fend off the worst effects of recession by targeting new revenue streams and brand extensions for their titles.

Statement from the organisers of Dubai Lynx "tightening" rules for 2010

Thu, 2009-05-28 22:36 - By

editor

Events, Media, Cannes Lions, Dubai Lynx 2009, IAA UAE, Lance De Masi, Philip Thomas

Following the events of Dubai Lynx 2009, the organisers have been in consultation with industry leaders in the MENA region and beyond. To establish the way forward industry opinion has been gathered from both the organisers of Dubai Lynx and the IAA UAE board.

Roy Haddad: Understanding the Islamic Consumers

Wed, 2008-07-02 15:41 - By

editor

Interview & Opinion, Advertising, IAA UAE, Islamic Consumer, JWT, Roy Haddad

Muslim consumers have not yet got the importance they deserve in advertising and marketing campaigns, says Roy Haddad, chairman and CEO of JWT MENA, speaking at an event by the IAA - UAE Chapter.