Idea JWT

Toyota dealer in Jordan pulls advertising campaign following criticism of its "suicidal theme"

Mon, 2011-02-07 22:43 - By  
It has been reported that Al-Markazia, the exclusive dealer of the Toyota brand in Jordan, has stopped publishing an advertisement for its Toyota hybrid cars after being criticized from several newspapers and online news sites. The advertisement, which shows a man who is shooting himself with a gas pump nozzle, aims to highlight the rising prices of fuel in the Kingdom, thus promoting the savings to be made by driving a Toyota hybrid model. The advertisement copy says "Can't stand the price of petrol?". 

Toyota | Hybrid offers

Thu, 2011-01-27 10:20 - By  
Toyota | Hybrid offers

Advertising Agency: IDEA JWT, Jordan

 

Via [ AdBlogArabia ]

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