Founders Ayman Fakoussa and Dipesh Depala have built a reputation for the brand over the last two years as the region's luxury brand and communication consultants and event organizers for some of the world's top luxury brands in the region. The company has diversified it's portfolio of brands to include fashion and cosmetics, but also art, F&B, jewelry and services.

Abu Dhabi reached the pinnacle of motion picture recognition yesterday, winning its first ever Oscar for “The Help” at the 84th Annual Academy Awards in Los Angeles. The Award was given to Octavia Spencer for Best Actress in a Supporting Role for her portrayal as Minny Jackson, a headstrong and outspoken African-American maid in Mississippi at the dawn of the Civil Rights era.