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Advertising Agency: Impact BBDO, Saudi Arabia

The pay-TV broadcaster OSN has launched a new advertising campaign aimed at being locally sensitive. The Impact BBDO campaign shows popular characters from Hollywood movies surrounded by regional backdrops, and features a tagline that reads ‘If only life was as magical as OSN’. “We are reinforcing that we are a big brand bringing the best of Hollywood movies [and at the same time] be locally sensitive and relevant,” said Bethany Bunnell, creative marketing director.

Impact BBDO Group had another impressive showing at this year’s Mena Cristal Festival, capturing a plethora of prestigious Cristals across all categories at the annual awards ceremony held in Mzaar Kfardebian, Lebanon on February 22-23, 2012.
This TV commercial for Pepsi promotes the new, 'bigger' Pepsi can.

Advertising Agency: Impact BBDO Qatar
Chief Creative Officer: Carlos Amseyan