Impact BBDO Group continues its winning streak as it walked away with 2 Gold and 1 Silver trophies at the GEMAS Effie MENA Awards, the only advertising awards in the Middle East to applaud the most significant achievement in marketing communications: effectiveness. The network showcased their talent through 12 entries, receiving a total of 9 shortlisted cases across 14 categories. The winners were announced at an awards ceremony held at the Joharah Ballroom in Dubai, where the leading agencies in the region battled it out for gold, silver and bronze.