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Infinity TV
Infinity TV launches Infinity 2
Wed, 2007-07-25 17:34 - By
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The family entertainment channel Infinity TV will launch its new channel Infinity 2 on July 25th, 2007.
Infinity 2 will start broadcasting from the station's headquarters in Dubai Media City. The channel will be broadcasting free to air 24 hours a day on Badr 4 with 50% of air time for music clips and videos and the other 50% for movies in English, Arabic and Hindi. It will be available to millions of target audience in the Arab region.
'Many music and movie channels have emerged in the last few years in the region, but for the first time one TV channel will be able to deliver both music and movies to meet the needs of both types of viewers. This makes us positive of the success of the channel,' explained by Muhammad Nasir Ali, the Station Manager of Infinity 2. He added, 'The new channel with a new logo and a new scheme catering to the music and movie lovers will certainly fill the gap in the TV industry in the region.'
Infinity 2 will also be producing plenty of appealing and fresh programs including music and youth programs focusing on audience interaction that will surely make it an enjoyable TV experience for the target audience.
Street Smarts: Proving Reality TV works and can win awards
Tue, 2006-12-05 18:29 - By
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Apart from Star Academy, which was a huge hit 3 years ago, but never recaptured its initial massive audience, no other reality TV shows managed to generate similar success... until Street Smarts.
This show bucked the trend of unsuccessful reality TV programs in the Middle East with Street Smarts 1, by proving that a culturally sensitive reality show could be hugely popular.
Contestants of Street Smarts 1 with creator of the show Ziad Al Batal
So, it returned again with Street Smarts 2.
The contestants of Street Smarts 2
And 'Street Smarts 2' has now achieved a nomination in the ‘Best Reality TV Programme’ category for inaugural pan-Arab MEB Awards 2007.
Street Smarts 2 features 16 Arab participants contending for prize money of US$ 100,000. The contestants are split into two mixed teams and will be judged on their expertise and skills through 15 intense and intellectually stimulating assignments in business, entertainment and creativity.
Over 4,500 applications were submitted from all around the Arab region, and the final contestants chosen come from Lebanon, Morocco, Egypt, Saudi Arabia, UAE, Syria, Palestine, Yemen, Jordan, Iraq, Oman and Algeria. Every week, the losing team will vote out one team member. The viewing audience will also participate via SMS, voting off the contestant from the losing team.
Street Smarts is an Infinity TV production. The show is hosted by the popular Taleen Kirresh and is sponsored by Al Qudra Holding, an investment company in the UAE.
Apperantly, reality TV works in the Middle East. A production by MBC, 'The Biggest Winner' was also successful.
So, what's next?
