According to a survey by Informa Telecoms & Media, about 75% of advertising executives agree that "advertisers will pay more to advertise around online video with guaranteed quality of service", and about 75% of those executives agree that "the open Internet will be adequate to support commercial online video services." The survey also revealed that 78% of "consumers will pay more for online video with guaranteed quality of service". 

The IPTV industry is set to double in size and will be worth $12 billion, according to new research by Informa Telecoms & Media. Informa's analysis shows that by the end of 2011, there were 34.3 million global households that had a pay IPTV subscription as their primary TV service, up by 6.7 million year on year. According to Informa, this will likely rise to 76.5 million by 2016.

A recent study by Informa Telecoms & Media found that the total number of digital TV homes was about 620 million in December 2011, and will grow to 1 billion households in five years. The US currently leads the market in terms of penetration, and is expected to achieve 100% digital penetration in 2014. The study reveals that overall, global TV households are converting to digital at "an impressive pace". 

Informa Telecoms & Media expects global on-demand TV revenues to have increased 29% year-on-year throughout 2011, and reach $6.9 billion even despite the ongoing economic situation. Informa calculates that by 2016 on-demand video revenues will have nearly doubled to $13.8 billion. Surprisingly, cable is set to be the biggest source of revenues. The analysis suggests that on-demand cable revenues will maintain a 50% share ($3.4 billion) of the market in 2011, and a 53% share ($7.4 billion) by 2016.

Television signal piracy in the Middle East has cost pay-tv providers an estimated amount of 500 million dollars. Illegal content distribution has been a significant problem in the region, with the problem being worst in Egypt and Lebanon. 

According to The National, the UAE's IPTV market will not extend to triple play services, which will curtail true competition in the provision of IPTV by telcos Etisalat and du this year.

Rapid TV News reports that a new research from Informa Telecoms & Media is predicting that flying in the face of overall stagnation in TV subscriptions, by the end of 2010 global revenues from on demand video services will have risen by as much as 24% year on year to total $5.6 billon. Indeed Informa predicts that the majority of on-demand revenues will continue to come from cable TV subs, accounting for just over half (51%) of the 2010 total of $2.9 billion.