Initial Public Offering

Facebook and Twitter to introduce mobile ads

Wed, 2012-02-08 16:35 - By

Advertising Business, Advertising News, Digital Media, Media Business, Advertising, Media, Facebook, Initial Public Offering, IPO, MediaPost News, Mobile Ads, Twitter

Facebook’s IPO filing has diverted attention to its lack of mobile advertising, despite the social network boasting a mobile audience of 425 million, which is almost half its total user base. Facebook will now scramble to launch its mobile ad business before going public this spring, while Twitter could find itself in a similar situation if it decides to go public a year from now.

Groupon IPO stock hits a high of $31.14, a 55% gain on its first day of trading

Sat, 2011-11-05 17:50 - By

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Announcement, Media Business, Media, Bloomberg, Groupon, GRPN, Initial Public Offering, IPO, Reuters

Groupon, Inc. has launched its Initial Public Offering on Friday, offering 35 million shares at a price of $20 per share. On its first day of trading, Groupon’s price per share rose as high as $31.14, 55 per cent above the original $20 IPO price. Groupon’s shares ended their first day at $26.11, 31 per cent above their $20 IPO price, raising the second highest tech company’s valuation of $12.7 billion to reach approximately $16.7 billion. The company’s 35 million Class A common shares make up only 5 per cent of the company.