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International Advertising Association (IAA)
IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”
Wed, 2006-12-20 21:50 - By
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Announcement, Advertising, Campaign ME Man of the Year 2006, International Advertising Association (IAA)
The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign magazine’s Middle East edition.
The award was presented to Ghossoub in Dubai by the editors of Campaign for promoting the Middle East region’s advertising and media industry around the world. Campaign is an ITP publication and a regional outgrowth of Britain's Campaign magazine.
“I know that I speak for the whole IAA network in congratulating Joe on receiving this great honor. We are always thrilled when our colleagues within the association receive such peer recognition,” said IAA Executive Director Michael Lee.
" Ghossoub is Chief Executive Officer of The Holding Group (THG), parent company of Team/Young & Rubicam, Intermarkets Advertising, ASDA’A public relations, mediaedge:cia and Wunderman. As one of the Middle East communication industry’s most prominent spokespersons, he has been involved in managing regional and global agencies for over two decades.
When asked to comment on Ghossoub’s contribution and dedication to the world of advertising, Sir Martin Sorrell, CEO of WPP stated, “We tend to associate awards and honors in the communications industry to specific creative work and products, design, packaging or even jingles, so it is always good to be reminded of the people behind it all. All of us within WPP are very proud that Joseph Ghossoub has been named Campaign’s “Man of the Year”. It is a great honor and truly well deserved.”
Ghossoub joined Team Advertising as Managing Partner and Chief Executive Officer in 1993. In 1997 he and his partners formed THG. Under his leadership, THG has grown to be one of the most successful Middle East communications groups, with offices throughout the Arabian Gulf, the Levant, North Africa and beyond.
Ghossoub took office as Chairman and World President of the IAA in March 2006, coinciding with the start of the 40th IAA World Congress in Dubai. During his term at the IAA, he has worked to open levels of communication across marketing disciplines encouraging the industry to work more closely together.
Previously, he was the President of the IAA United Arab Emirates (UAE) Chapter and in 1996 he joined the IAA World Board and IAA World Council. He was elected International Vice President and Area Director of IAA Middle East North Africa (MENA) in 2000.
Ghossoub also serves a number of business and educational institutions. He has presided over the Lebanese Business Council and is an advisory council member of the American University in Dubai. In 2003, Ghossoub was appointed as a board member of the Dubai Media Incorporation by the Government of Dubai and most recently he has worked to strengthen cultural ties between the countries of his birth and professional life through the establishment of the Emirati Lebanese Friendship Association.
Decorated with Lebanon's highest civilian honor in 2004, Ghossoub is a Knight of the Order of the Cedar, in recognition of his achievements and services towards promoting regional and international understanding and cooperation. In May 2006 he was awarded the Presidency Shield of the Republic of Lebanon in recognition of his role as the Chairman and World President of the IAA.
Ghossoub: Rise of the niche, but TV still the boss
Tue, 2008-01-08 16:13 - By
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In a recent speech, Joseph Ghossoub, IAA World President and Chairman, stated that “TV is still the boss” in terms of attracting ad spend, but heralded “the rise of the niche”.
Speaking at the 2007 Media & Marketing Conference in Dubai, Ghossoub said online proliferation will pose problems for the medium.
He said that “TV is still the boss” in terms of attracting ad spend, but also heralded “the rise of the niche” across all advertising platforms.
Digital “is not everything” when it comes to the future of the region’s advertising, and goes on to say that “Digital is not the only trend."
“I don’t want to downplay digital as a force in advertising; it is growing but there are still other significant influences.
“Our inclination is to always think about digital.
“Digital is a driver but it is not everything.”
Ghossoub, CEO of The Holding Group and former President of the IAA UAE Chapter, delivered a speech entitled ‘Who will get the advertising dollars in 2008?’
He said digital advertising still makes up only a fraction of ad spend in the Middle East.
He added that TV still “tops the charts” when it comes to reaching high-spending young consumers, with 95% total penetration across the GCC compared to 59% reach by the internet.
This “re-affirms TV’s status as the media leader”, he said.
He also highlighted “online proliferation” – a trend that he says gets little coverage.
“Up to seven million websites are launched worldwide every day”, he said.
“Even if these figures are inflated slightly, it points to a very troubling trend for the medium.
“For advertisers, such proliferation means targeting becomes an impossibility.
“For owners of such sites, it means ad revenue will be hard to come by.
“Think about how hard it is for a small, start-up publication to get advertising. Multiply that by millions for websites.
“I don’t want to undermine the rising importance of digital; my point is that it will always be a single element in a much larger spectrum.”
Ghossoub also said proliferation in TV means mainstream, general-interest channels are starting to lose out to smaller channels – evidence of “the rise of the niche.”
He said: “There have been a lot of articles over the past 12 months saying the industry is in a state of confusion and doubt.
“It’s important to point out the truth in all that.
“Outdoor, print and TV still fair well in terms of building trust and recognition for consumers, and this will remain so for a long time to come.”
Ghossoub said key themes for the industry in the future will be “placement, involvement and relevance.”
He ended his address with a rallying call to the region’s advertisers.
He said: “Our industry must produce messages that are compelling, memorable and that create bonds with consumers on an emotional level.
“This is something that maybe the industry could do better here in the Middle East.”
IAA announces new identity, developed in Middle East
Mon, 2007-07-02 20:55 - By
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The release of the new corporate identity coincided with the IAA's Executive Committee and Board of Directors meeting in Cannes at the end of June. The IAA re-branding project includes all communications platforms including the re-launch of its website.
According to IAA Chairman and World President Joseph Ghossoub, the new corporate identity is both refreshing and contemporary. 'Our new tagline - 'Inspiring Excellence in Communications Worldwide' - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new IAA - the one that lives and breathes in the 21st century,' said Ghossoub.
The new corporate identity project was led by Sharif Abukhadra, IAA Vice President of Communications. It came as a result of many months of work and was created by volunteers from Team Y&R in Jordan under the direction of Abukhadra. The new corporate identity is firmly rooted in the IAA's heritage and essentially defines the thoughts the Association wishes to place and maintain with stakeholders worldwide.
Read more at AMEInfo.
Gulf News becomes headline sponsor of Dubai Lynx
Thu, 2007-01-25 09:37 - By
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The organisers of Dubai Lynx, the inaugural advertising and communication awards honouring creative excellence across the Middle East and North Africa are pleased to announce that Gulf News, UAE’s major broadsheet newspaper, has signed up as its Headline Sponsor.
'It is a matter of great pride for Gulf News to be Headline Sponsor of the inaugural Dubai Lynx MENA Awards", said Duleep George, Marketing & Sales Director, Al Nisr Publishing. "Gulf News has been involved with almost all major events of the region since their inception and it is therefore only fitting, that we are involved with these awards, which will recognize the best in the industry."
Gulf News, the leading English-language daily, has been at the forefront of the UAE publishing industry, setting standards in print quality, design and editorial content. Launched in 1978, it has a circulation of well over 110,000.
“We are delighted to welcome the reputable Gulf News as the Headline Sponsor for the Dubai Lynx awards. It's important that all the stakeholders in the region get behind these new awards for creative excellence, including media companies. We're thrilled to welcome such an important partner”, commented Phil Thomas, CEO of Cannes Lions, Eurobest and Dubai Lynx.
Entries are now open for Dubai Lynx, which is presented in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC). For information on how to submit material, please go to www.dubailynx.com. The winners of the first Dubai Lynx Awards will be revealed and honoured at an awards ceremony in Dubai Media City on the 19th of March 2007.
