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This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.


According to Benedict Evans of Enders Analysis, 300 million people were accessing Facebook via smartphone applications in December. Facebook had previously declared that more than 350 million of its 800 million users were connecting to the service over mobile handsets. However, facebook did not specify how many users were using the application, as oppossed to accessing facebook through a mobile web browser.

Schools around the world have been implementing new digital methods of teaching, and a Dubai based school has been no exception. At GEMS Royal Dubai School, a regular classroom features an electronic whiteboard, and various other digital devices used to implement a new digital method of teaching, including iPads, iPods and iPhones.


Apple has finally unveiled its new iPhone and it's not an all-new iPhone 5, but an upgraded version of the iPhone 4, which despite being a significant improvement resembles a bit of a disappointment to Apple fans. In fact, Apple's share price actually dropped following the iPhone launch event.
