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The International Public Relations Association (IPRA) will be hosting the 20th Public Relations World Congress on February 29th – March 2nd, 2012 in Dubai. This is the first time that this event will be held in the Middle East, which marks the evolution of the region as a key player in the PR industry internationally, According to TradeArabia.

Jumana Twal, the founder and CEO of Bidaya Corporate Communications, first started her career in the PR industry in 1991, when tools, resources and experience in Jordan were scarce and almost nonexistent. mediaME spoke to Jumana about the evolution of public relations in Jordan, its role, the effect of mass communications technology on traditional media and public relations and much more.

The Gulf Chapter of the International Public Relations Association has elected a new board of directors for 2008-2009, led by the new IPRA GC President, Faisal Al Zahrani, from Saudi Aramco Public Relations Department.
The names of the rest of the new board members as follows: