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The IPTV industry is set to double in size and will be worth $12 billion, according to new research by Informa Telecoms & Media. Informa's analysis shows that by the end of 2011, there were 34.3 million global households that had a pay IPTV subscription as their primary TV service, up by 6.7 million year on year. According to Informa, this will likely rise to 76.5 million by 2016.

IPTV (Internet-Protocol Television) subscribers are set to double in four years, outpacing the growth of cable and satellite TV businesses. According to market research firm Research and Markets, IPTV -delivered video will grow to 105.1 million subscribers in 2015 from 53 million in 2011. Meanwhile, Europe and North America will be responsible for most of the growth.

A new home-cinema service is making its way to Saudi Arabia. The Saudi Telecom Company's (STC) is expected to launch a movie service via their IPTV service that will feature the latest of Hollywood films. According to a company representative, STC has "confirmed all the Hollywood studios. They're bringing on board the best of Hollywood entertainment, from Warner, Disney, Sony and Paramount. There's one more to go, which is Universal. But all the others are signed up". The new service is expected to quadruple IPTV subscriptions in Saudi Arabia.

Etisalat, the Middle East's largest telecom operator will go on-air with 20 playout channels. Qvest Media, a broadcasting system integrator will ensure the technical production and implementation of the project starting with the first nine playout channels. The project supports Etisalat's initiative to expand its IPTV network in the region.

The first phase of its Optical Transport Network (OTN) expansion has been offically announced by du. he integrated telecom service provider offers a number of pay-TV options across the UAE including IPTV which will receive a huge boost from the enhance capability of the OTN.

According to a report from Digital TV Research, on demand market is expected to increase in 2016. Revenues from on demand TV and film to reach $5.7 billion by 2016, a rise of 58% compared with 2010.

According to The National, the UAE's IPTV market will not extend to triple play services, which will curtail true competition in the provision of IPTV by telcos Etisalat and du this year.