The mediaME Forum:2010 has kicked-off  today with keynote speeches from Ahmed Nassef, Vice President and  Managing Director of Yahoo! Middle East, and Joud Nwar, Project Manager of Ipsos MediaCT. The first day gathered over 270 attendees from across the MENA region to discuss major digital media topics.

Amandla Forum has concluded its second and final day today during a closing ceremony. The event’s second day started with workshops tackling the different aspects of communication empowerment and strategies; Storytelling, Brand Strategy, Online Strategy and Citizenship Journalism and New Media. A panel session was then carried out and moderated by Ms. Rania Atalla. The panel included top professionals and industry leaders in the Arab world, who spoke about the topic “Communications in the Arab World”.

According to Emirates Business’s interview with Isam Bayazidi, the CEO of ikoo, GCC has a growth potential that exceeds 50 per cent every year and for the next few years. Bayazidi expects media planners and marketers to continue tapping the power and reach of online advertising to complete and balance their overall media plans. Throughout the interview, he charts the growth of online advertising and marketing and shares insights on the virtual reality of the industry.