Jayanthi Thiagarajan

Kit Kat Minis | Sudoku

Wed, 2009-03-11 19:42 - By

Print, U.A.E., Food, Ash Chagla, Chafic Haddad, Jayanthi Thiagarajan, JWT, Nizar Swailem, Prabhakar Iyer, Shereen Fotouh

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem

Kit Kat Minis | Mini Maze

Wed, 2009-03-11 19:41 - By

editor

Print, U.A.E., Food, Ash Chagla, Chafic Haddad, Jayanthi Thiagarajan, JWT, Nizar Swailem, Prabhakar Iyer, Shereen Fotouh

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem

Kit Kat Minis | Crossword

Wed, 2009-03-11 19:36 - By

editor

Print, U.A.E., Food, Ash Chagla, Chafic Haddad, Jayanthi Thiagarajan, JWT, Nizar Swailem, Prabhakar Iyer, Shereen Fotouh

This campaign for Mini-KitKat by JWT in Dubai is a clever twist of the much lauded coporate slogan of "Take a Break" by the parent company Kit-Kat. Recognizing that you are not going to take a full-fledged break with this Mini, the ad charismatically portrays almost finished puzzles and self-evident games. The other simple mind teasers for the mini-break takers are suduko and mini-maze.