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Job Description
The Role
Job Description
Job Description
Job Description
Job Description
Job Description
Job Description
The Role
Dhs 16,000 TOTAL SALARY
On behalf of our client, an international Conference and Exhibition Company based in Dubai, we are looking to recruit a Marketing Manager for the Exhibition division. Reporting to the Marketing Director, you will be responsible for the creation and implementation of an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campagn, set out and monitor entire budget, drop schedule and media plan. You will use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from exhibitor promotion through to visitor promotion and co-ordinate the design of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements and web banners/emails.
Requirements
The sucessful candidate must be degree educated in Marketing and a member of the CIM. You must have at least 5 years marketing experience within the Exhibition industry. Proficiency in the use of MS Office including advances Word and Excel essential and a thorough understanding of direct marketing initiatives including mail and email marketing in addition to a high level of copywriting experience.
About the Company
BAC Middle East - the longest established professional recruitment consultancy in the UAE. Established in 1979, we have been at the forefront of the region's recruitment industry for 30 years and were the first firm of our type in the world to achieve ISO9001 certification: a reflection of our constant emphasis on quality and customer satisfaction. With our well-developed infrastructure and staff strength, we are able to assist you with recruitment needs ranging from junior professionals through to middle and senior management, whatever your industry sector. BAC's proven regional experience and resources can help ensure that you recruit the best available candidates and enjoy the many advantages of a managed recruitment process.
Job Description
Primary Copy writer responsible for key writing tasks for a Baby and Child business. Must be well versed in kids products or at least interested in this category so can write creatively, accurately and convincingly. Manage all Aspects of the website Copywriting and communication. This includes but not limited to: Research and understanding of global and regional websites. Generate enough of a learning of the brand’s objectives, communication strategy, vision, mission and core character, ensuring that all writing is consistent in delivering these elements. Create the site content and manage the user experience through the various copy touch points and keep it updated, fresh, relevant, exciting and unique. Write all elements of the onsite copy, Mailer communication, collateral material, offsite communication, social media communication. Must ensure that all communication is consistent and cohesive. Optimize the brand standard FAQ’s to answer daily customer emails / queries. Assist the data entry team to optimize product descriptions on a regular basis. Work closely with the brand’s social media manager to ensure all social media communication is delivered consistently and in line with the brand strategy and character. Contribute to relevant blogs, forums, online discussions that will encourage brand awareness and spread positive word of mouth quickly and in a sustainable fashion. Create regular weekly static content for the website blog pages on Parenting and shopping topics. All content must be researched first and written with the brand character in mind. Must exhibit flexibility, adaptability, team spirit and desire to contribute and grow within a fluid environment. Must demonstrate initiative, ownership, leadership, proactive time management, creativity and out of the box thinking at all times.
Skills
Creative writer
Thinks outside the box
Exceptional English writing skills
Strategically focused
Self Starter and can work independently and as part of a team.