OgilvyOne Worldwide, one of the world's most experienced and highly-awarded one-to-one marketing networks, welcomes Marcus Evans as Regional Director for the MENA region. Marcus has been brought on board to add his strategic CRM and Digital experience to the international team at OgilvyOne MENA. 12 years ago Marcus created the Ogilvy Loyalty Centre. Prior to this, Marcus was president of Proximity Canada, Chairman of Carlson Marketing Group UK, as well as a Worldwide Chairman of Bates Group’s Direct Marketing and Digital businesses. This new role sees Marcus’ return to the Ogilvy family. Marcus is a regular speaker on the conference circuit and was a guest lecturer on the MBA course at both London and Ashridge business schools. He co-wrote and presented an annual CRM Master class at the Institute of Direct Marketing both at their headquarters in the UK and on their diploma course in Europe, the US, Hong Kong, Australia, New Zealand and Thailand. 

In Addition to Marcus, OgilvyOne Worldwide has also had Jon Haywood join the team as Business Director for OgilvyOne UAE. Jon will be responsible for building the team and offering a breadth of Direct/CRM and Interactive solutions for OgilvyOne clients. Before joining OgilvyOne, Jon was the Technology Adoption Planning Director at Publicis London. Prior to Publicis, Jon worked within many well-known organizations including: Banner Corporation (WPP), Strategic Interactive Group and Digitas. Jon has an immense passion for photography (a secret creative outlet) and he’s currently working on the development of his first photographic publication (and exhibition) which will be based on initial interpretations of his move to Dubai (“A Brave New World’). Jon is also a member of the European User Experience Association, the British and European Human Computer Interaction Association and the Royal Society of Chemistry. He is also working towards developing a similar organization of User Experience in Dubai.

Finally, OgilvyAction, the global activation services company of the Ogilvy Group, has welcomed Claus Adams as Regional Director for the MENA region. Claus has been with Ogilvy since 2002, where he joined as a Client Services Director in OgilvyActivation Germany and was later promoted to Managing Director in 2003. His current role will be to set up OgilvyAction in the Region. Prior to this, Claus started his career in a Full Service Agency in Germany working across a range of FMCG clients after which he joined BBDO Düsseldorf and McCann-Erickson Frankfurt where he set up their Brand Activation Business.