Invision is an IPTV system launched in Saudi Arabia last year. Its greatest value is that it enables users to control the content; pausing, recording and rewinding the programs for up to 7 days. Leo Burnett came up with creative ways to convey this key benefit.
This campaign by Leo Burnett in Saudi Arabia demonstrates the intense heat and spiciness of Kudo’s Spicy Burger through night vision. You can absolutely tell there’s a flaming taste inside that bag! Also see Bench and Car.