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This campaign is for those who believe in appearances. Pinpointing some rules of fashion, and the most important of them all is "that fashion has no age"- with the purpose of fashion becoming a lifestyle rather than a hobby- this advertising campaign provides you with the ABC of a stylish living. To learn more about fashion, make sure to see History, Fake, and Rule; which make up the rest of this campaign.
Personifying animals as humans, this advertising campaign depicts the simplicity of owning a pet. Creatively portrayed and humorously acted-out, Bechara Mouzannar and Chermine Assadian of Leo Burnett Beirut suggest that you will not experience the unpleasant naughtiness of chidlren with your pets. Also, take a look at Playboy and Smoke which are part of this campaign.