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Public relations (PR) agency Bidaya Corporate Communications announced its participation in the Arab World's first annual newthink Festival, slated to take place on Saturday 19th May, 2012, at the Cultural Village in King Hussein Park. The Festival will feature 200 speakers and creative thinkers who will present a variety of topics in an unconventional setting.

Jumana Twal, the founder and CEO of Bidaya Corporate Communications, first started her career in the PR industry in 1991, when tools, resources and experience in Jordan were scarce and almost nonexistent. mediaME spoke to Jumana about the evolution of public relations in Jordan, its role, the effect of mass communications technology on traditional media and public relations and much more.