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The Dubai International Advertising Festival, MENA’s premier awards and annual platform for learning, inspiration and celebration for the advertising and communications industry, will offer informal and fun evening networking opportunities for all delegates attending next month’s event.

Smart phones have opened new growth avenues and set new trends in e-reading narrowing the digital gap between Arabic and English content, according to senior management from TECOM Investments Media Cluster.

Social networking sites are proving highly popular among Middle East hoteliers looking to get on board with region’s the online marketing craze. Websites such as Facebook, Twitter, LinkedIn and Youtube are gaining increasingly more attention from both value and luxury hotels, often playing a pivotal role in their wider marketing campaigns.