Here's a controversial campaign by JWT Tunisia, who claim that many of there staff members were head-hunted by a competitor, EuroRSCG. Accordingly, JWT Tunis management responded with an outdoor advertisement, using a billboard they claim to be "a minute away from the Euro RSCG office".

The billboard says “JWT Tunis, voted best agency by Pascal”, referring to the EuroRSCG CEO, thereby sending a message to EuroRSCG management that JWT is proud to have the best staff and therefore proclaims itself to be the best agency.