Abu Dhabi TV, the broadcast arm of Abu Dhabi Media Company, has announced it will launch a new channel 'Plus One' in October. Viewers across the Arab world can also look forward to new programming and a new visual identify for Abu Dhabi TV, Emirates channel and Abu Dhabi Sports channel.

The improvements are part of Abu Dhabi TV's bid to improve its quality of broadcast media. Karim Sarkis, Executive Director of Broadcast at Abu Dhabi TV said: "As part of Abu Dhabi Media Company, we have a new, dynamic team with years of collective world-class experience in broadcast, publishing and digital media distribution and content. The introduction of a new TV channel and richer programming is part of our strategy to lead the development of high-quality entertainment and content across the Arab world."

Abu Dhabi Media Company will be airing a number of new programmes, including a world-first reality TV concept co-developed with Endemol Middle East called Ton of Cash. A new Lebanese produced game show, Min Al Zero will also air.

Sarkis added: "Abu Dhabi is quickly becoming the new media hub in the Middle East. And our changes here reflect the huge social and cultural shifts taking place across the emirate. We know from our research that our viewers want exciting, high-quality programming, and we are confident this landmark change to our broadcast offering will be well-received."

ADMC's new broadcast visual identity was co-created with U.K.-based branding company Lambie & Nairm.