Unilever's marketing chief Keith Weed has said the company is negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online. Unilever has recently taken several steps to reach the digital generation. A new Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company's well-known films is sponsored by Unilever's Magnum. Unilever is also sponsoring WIGS, a YouTube content channel celebrating extraordinary stories about extraordinary women. 

The organisers of the 57th Cannes Lions International Advertising Festival have delighteldy announced this year’s prestigious Advertiser of the Year award to be given to the Anglo-Dutch consumer goods giant Unilever. The trophy will be presented to Keith Weed in Cannes during the Film, Film Craft and Titanium & Integrated Lions Awards Ceremony on Saturday 26 June 2010.