Emirates Business 24-7 reports that television advertisement rates for local Arab programmes telecast in the region are 15 to 25 per cent higher during Ramadan than the rest of the year, according to several media buyers.

TV ad spots of 30 seconds during Ramadan range between Dh9,000 and Dh130,000, based on the rating of the TV station, the popularity of the programme and the expected viewership.

Ramadan ad spend has been increasing at an average rate of 30 per cent year on year, according to experts from top TV stations and inner circles of the local advertising world.

MBC 1 has hit the highest advertising rates with a record Dh130,000 per 30-second spot on its Gulf comedy programme Koullouna E'yaal Qarya. Bayni W Baynak, another MBC 1 Gulf series, has a rate of Dh100,000 per 30 second spot. Dubai TV's Sira'a Aala L Rimal, the Bedouin series written by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, is Dh55,000 per spot.

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