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A smart campaign, in which Wataniya Telecom of Kuwait announces that "The Red" - it's corporate color- supports "The Blue"- the nickname of the Kuwaiti national teams competing at the Olympics. This campaign by Impact & Echo BBDO in Kuwait features a blue Wataniya logo, which is a new, daring excercise in branding in the region. It's a first. Also, see other images from the campaign each featuring different Kuwaiti athletes in the mediaME Creative Gallery.