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LinkedIn has launched its first iPad application. With more than 150 million users in 200 countries, the site’s long awaited app creates an easy way to stay linked with professional contacts. The HTML 5 based LinkedIn app focuses specifically on updates, the inbox, users and groups. The application's release seems fitting, as the company recently announced that 22% of the site's traffic comes from mobile devices.

LinkedIn has doubled its revenue to $188.5 million. The professional network reported a profit of $5 million, up from $2.1 million in the first quarter of 2011. The company credited the growth to improvements in its employment services, subscription and advertising business lines in the first three months of 2012.


LinkedIn is introducing a new service that allows businesses to customize content sent to followers according to various criteria, including industry, seniority, job function, company size, etc. With this new service, companies will also have direct access to an analytics dashboard showing engagement metrics such as likes, shares, comments, as well as followers’ demographic data.
Effective Measure has studied LinkedIn’s expanding reach in the Middle East and North Africa (MENA). According to the study's findings, 60% of LinkedIn's audience identified as a 'Connector', 'Salesperson' and 'Early Adopter'.

Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported the latest data on LinkedIn’s growing reach into the Middle East North Africa (MENA), with over 60 percent of its audience in February identified as a Connector, Salesperson and Early Adopter. This data, featured on Effective Measure’s industry-standard market intelligence tool, OpenView, highlighted the emergence of a proactive, digital-savvy audience segment, with an affinity to socialize and expand networks in the Middle East professional landscape.

According to a report by digital marketing firm Experian, Pinterest is now the third most-visited social-networking site in the United States. Pinterest, which lets its users 'pin' photos and info from the Internet onto virtual boards, ranks behind Facebook and Twitter in terms of total visitors. According to Experian, Pinterest had 104 million total visits from people in the United States last month, which puts the site ahead of heavyweights like LinkedIn, Google+, MySpace and Tumblr.


CEO of LinkedIn Jeff Weiner has announced the sites intention of incorporating ads into its mobile display. In an announcement made on Thursday, Weiner stated that mobile access represents a large share of time users spend on LinkedIn, and said the company would start thinking of ways to monetize those page views. "We’re going to start to run some tests with regard to advertising some of our marketing solutions within the mobile environment," Weiner said.
