This campaign features a series of print ads for the China Times restaurant which feature people of differing ethnic backgrounds with their eyes slanted. The advertisement reads “China Times Authentic Chinese Cuisine: Brings out the Chinese in anyone”. The campaign created quite a buzz across various blogs and websites worldwide due to the racial connotations involved, but many have come to recognize the humorous side of the campaign.

Advertising Agency: DDB, Dubai

Executive Creative Director: Adham Obied

Creative Directors: Adham Obied, Shehzad Yunus