According to Sportingintelligence, matches featuring Manchester United account for almost 52 per cent of the entire English Premier League audience. From the 4.7billion of audience globally, Manchester United puts the club's total TV audience at 2.424 billion per season. Additionally, Manchester United is building its own social network and media outlet for the club's 500 million fan base, and will host multimedia content, including exclusive player interviews and other video content. The club now has 20 million fans on Facebook, more than any other Premier League club.

As part of its two-year partnership with Manchester United Football Club (MUFC), du sent the two lucky winners of its MUFC SMS competition, Stephen Reece and Christopher Ridley, to watch the team play live at Old Trafford against Manchester City. The partnership aims at giving du customers a whole new level of interaction with MUFC, through exclusively-assigned content, competitions to win souvenirs and match tickets, and more. 

Manchester United Football Club and telecommunications operator, du, have signed a two-year content partnership at Dubai's GITEX consumer electronics fair, whereby du mobile, TV and internet customers will have exclusive United-related material that includes video clips, images, match updates, team news and games.