According to a recent study by Freewheel, the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. According to Peter Kafka, this is a 'sneaky success' because more people watch web video on a Microsoft machine than on an Apple iPad, iPhone or any android machine. “And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they’re not even competitors,” said Kafka. 

Publishers who used Google's new microsurvey tool have already seen revenues, only two weeks after the search company rolled out the option. As an alternative to online ads, Google's microsurvey allows publishers to display a question. For every reader that answers, Google pays the publisher 5 cents. The data is then passed on to market researchers who pay Google 10 cents for the answers.

Twitter has launched a marketing campaign which aims to make select Twitter users extremely famous for a day. The campaign is called "Twitter Fame." Participants connect their Twitter accounts to the site and are entered into the contest. A winner is then selected each day at noon. Twitter’s goal is to have as many participants as Lady Gaga has followers (22 million).

According to industry insiders, Android phones will play a crucial role in the expansion of the Google+ social networking site. According to Paul Allen, the founder of Ancestry.com, "700,000 Android devices are activated daily and this will become a very significant source of new users for Google+". Facebook, Google+'s main competitor, is also quickly establishing its own mobile stake. Benedict Evans reported that in the last couple of days, Facebook saw monthly active users of its mobile apps pass 300 million users.

The Android Market has exceeded 10 billion app downloads. Google announced the sale of its 10 billionth app on Tuesday. The Android market currently has a growth rate of one billion app downloads per month. It has been averaging one billion downloads a month since July. Android has reached other significant milestones before it hit the 10 billion mark. According to The Nielsen Company, Android was the most desired mobile OS by consumers last year, as 31% of surveyed consumers expressed their desire to purchase an android phone.

A comprehensive social media report on what works and doesn’t on Facebook, produced by Buddy Media, has shown that the keyword ‘dollars off’ in a retail offer provides the highest user engagement, where keywords such as, ‘save’, ‘deal’, %off’ and ‘bargain’ have lower than average rates, and even 30% lower in the case of the keyword ‘sale’.