According to the 'Arab Media Outlook', a study published yesterday by the Dubai Press Club and Deloitte, the Arab advertising market is to grow to a value of US$6 billion (Dh22.03bn) by 2015, bringing hope to a media industry hit hard by the disruptions of the Arab Spring and the global financial downturn. Greater use of the internet and wider economic growth have been cited as driving a rebound in the regional media market, after advertising spending fell by more than 10 per cent in 2009 and last year.

A press conference held by Dubai Press Club has revealed the outcomes of the fourth Arab Media Outlook (2011 - 2015). Themed "Arab Media: Exposure and Transition", the report highlights the changing media landscape, shifts in consumption patterns and revenue forecasts from the advertising, print copy circulation, online and Pay TV segments up to 2015. 

The Dubai Press Club has honoured the organisers and sponsors of the Arab Media Forum 2011 in an event at the Grand Hyatt hotel in Dubai. The special gathering honoured representatives of the event sponsors including Dubai Media Incorporated (DMI), Emirates airline, Arab Media Group (AMG), Dubai Department of Tourism and Commerce Marketing (DTCM), JiWin Public Relations, Elaph electronic newspaper and 50 local media students from various universities across the country who contributed as volunteers.