Abyaar Real Estate Development today unveiled its new corporate identity which now bears the calligraphic elements of a signature, more accurately representing the boutique developer’s defining characteristics of commitment to passion and precision.

The new Abyaar logo embodies the company’s vision to be the developer behind the region’s ’signature’ buildings, the first of which was launched earlier this year - the VentiQuattro tower - in Dubai’s Marina, consisting of designer, ready-to-live units in association with Radisson SAS.

The logo design - a gold ‘Abyaar’ signature - reflects the developer’s unabated commitment to creating pieces of art meriting an artist’s signature, as opposed to run-of-the-mill real estate.

Marzooq Al-Rashdan, Vice Chairman and Managing Director of Abyaar, says: ‘Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region. Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings.’

Al-Rashdan says: ‘Our vision is implemented from the very early stages of a project’s inception, right up until final completion. Every step is planned and made with an artist’s personal touch and passion. We create individualistic landmarks.’

Abyaar’s boutique character and out-of-the-ordinary promise of quality and precision is best represented by their upcoming, somewhat avante garde projects, three of which will be featured next month at Cityscape Dubai. Preliminary hints suggest that all three will set new benchmarks for quality, luxury, excellence and design in real estate.

Among several design-focused features, all Abyaar properties bear a ’signature entrance’, immediately making residents and visitors aware that they are stepping into one of the developer’s boutique creations. In addition, the focus on double-volume ceilings and expansive in and outdoor living areas reinforces Abyaar’s commitment to contemporary design through three dimensional thinking and conceptualization.

Al-Rashdan adds, ‘Our aim is to continually outdo customer satisfaction, and offer design and quality conscious buyers property which surpasses their expectations in terms of luxury and excellence.’

Luxury property developer Abyaar, walked away with two awards this year at the CNBC Arabian Property Awards 2008.

Abyaar’s prominent ICE tower the joint venture with Mada’in Properties won the award for the Best High-rise Architecture and Hiliana won the award for Best High-rise Development.

ICE tower, is one of Abyaar’s more recent joint venture projects that will be launched at Cityscape Dubai 2008, located in the prestigious Dubai Marina and will comprise of 107 exclusive units.

Construction of the tower is scheduled to commence in 2008.

Marzooq Al-Rashdan, vice chairman and managing director of Abyaar, welcomed the award as a testament to Abyaar’s focus on quality and design, ‘This is a great honor for us, and reinforcing our path to being recognized internationally as a quality-focused property developer.’

Hilliana, located in Acacia Avenue, features a total 148 apartments all have water views, including 66 luxury serviced apartments, 72 sky villas and 10 individually designed penthouses with the interior designed by world renowned interior designer Andree Putman, and follows on Abyaar’s tradition of incorporating only the highest quality design and construction.

Al-Rashdan commented: ‘Hilliana is the essence of luxury and the prime example of what Abyaar can produce as the premier luxury real estate developer in the Middle East. Hilliana offers six floors of truly superb five-star serviced apartments as well as a mix of private units offering a total luxurious lifestyle.’

The CNBC Arabian Property Award aims to distinguish and position a property provider with the highest levels of achievement in a range of property related fields.

The panel of judges for 2008 is chaired for the ninth year by British Member of Parliament Eric Pickles, joined by Editor-in-Chief of International Homes, Helen Shield, along with distinguished experts in the field of property, design and construction, property writers and fellow sponsors.

CNBC Arabian Property Awards will be officially presented at a ceremonial gala dinner to be held at the Madinat Jumeirah, Dubai, in October.

‘We are extremely proud to be announced winners this year. Being honored at the CNBC Arabian Property Awards is a milestone for any property developer in the region and one which Abyaar continues aspiring to achieve,’ Al-Rashdan adds.