Etisalat’s eLife service now has 400,000 subscribers. At the Broadband MEA 2012 conference, the company's CEO Matthew Willsher spoke of the accomplishment. “Reaching this key customer milestone is a validation of eLife’s status as the UAE’s favorite home solution for multiple play services”, said Willsher. “Since its inception over two years ago, eLife has enabled customers across the Emirates to optimise the benefits of FTTH through high value packages and high broadband speeds. Going forward, we plan to offer more value add-ons and flexible features that allow customers to get the best deals at no extra cost.”