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Emirates, one of the world's fastest growing airlines, has officially launched its Facebook page - attracting over 300,000 fans within the first three weeks.

Emirates Airlines has put up its $260 mln advertising accounts up for tender in a significant shift in its communications strategy. Campaign Middle East reports that Publicis, Omnicom, WPP and Interpublic, plus Chime Communications received the initial invitation, with the pitch process expected to commence at the end of July.