There’s nothing like a good, deep, clean sleep. If this campaign is as truthful as these sheets are white, then the women of the world will surely have something to be thankful for. Shedding light on what really matters during that time of month, this creative campaign keeps the nightmares away. Noting that the creative team behind this campaign were men, what would it have been like if they were women? For the other advertisement in this campaign, have a look at Good Morning.

Advertising Agency: JWT Bahrain
Creative Director: Mazen Hassan
Art Director: Nader Tabaja