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Half a million viewers have been enjoying an interactive digital TV experience thanks to MBC4's experimental TV drama '04'. The show has recently collaborated with Google, and fans can now engage with the show's actors via live social media updates, blogs and online videos.

MBC4's new experiential TV drama 04 (zero-four) has formed a new strategic partnership with Google to help realise its ambition of re-imagining TV for the digital age.

MBC Group has announced a breakthrough in the region’s television industry with the launch of the Middle East’s first ever experiential TV drama, 04 (“zero four”). The drama started airing on January 14.

Dubai-based broadcaster MBC has unveiled its lineup of exclusive American TV series that are set to debut in the Middle East in January 2012. Among the shows to be aired on MBC4 are the third season of 'The Good Wife', the third season of 'The Vampire Diaries', and the new hit show 'Ringer', starring Sarah Michelle Gellar.


MBC4 announced its comprehensive and content-rich new grid of locally produced flagship programs, coupled with those acquired globally, with its aim to continue raising the levels of engagement with Arab women and simultaneously widen its audience base to young Arab families. In this context, the channel announced the launch of a multitude of new programs and series, most notably the top-rated global TV format "Got Talent" in its Arabic version: "Arabs' Got Talent".
The finalists for i Matter yesterday competed in the final round of MBC4’s new initiative for young Arab women.